a) What experiences have you had with shopping online?
b) Describe a good experience.
c) What did you like about the online store you used?
d) Describe a bad experience.
e) What problems did you have with the online store?
f) What features make an online store more appealing?
g) What features make an online store less appealing?
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?
Marketplace elements include: Communications infrastructure Structured environment Transaction mechanism Delivery
Ease of communication is both a strength and a weakness because of the huge volume of information and excess noise such as SPAM
I have included an additional reading from MIT (Understanding Digital Markets). After reading it please discuss the following statements and indicate if you agree with them or not. Please note there may not be a right or wrong answer.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.
b) The importance of brand names will decrease.
c) Price competition will make all products cheaper.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
e) How do you think the balance of power between buyer’s and seller’s will change?
f) Prices are clustered online.
g) Online prices are elastic. ( i.e. immune to change up and down with demand)
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).
a) What experiences have you had with shopping online?
b) Describe a good experience.
c) What did you like about the online store you used?
d) Describe a bad experience.
e) What problems did you have with the online store?
f) What features make an online store more appealing?
g) What features make an online store less appealing?
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?
Marketplace elements include:
Communications infrastructure
Structured environment
Transaction mechanism
Delivery
Ease of communication is both a strength and a weakness because of the huge volume of information and excess noise such as SPAM
I have included an additional reading from MIT (Understanding Digital Markets). After reading it please discuss the following statements and indicate if you agree with them or not. Please note there may not be a right or wrong answer.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.
b) The importance of brand names will decrease.
c) Price competition will make all products cheaper.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
e) How do you think the balance of power between buyer’s and seller’s will change?
f) Prices are clustered online.
g) Online prices are elastic. ( i.e. immune to change up and down with demand)
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).