1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits is a site usage metric which count users that visits your site. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors
Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). It changes day to day because user may only needs the information from your first page where as other times the users may need to stay on your website for longer to find their required information.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The three sources of traffic are search, referral and direct traffic.
Search traffic comes from visitors arriving the site through links from search result page of a search website, for example through Google, Yahoo or Bing.
Referral traffic comes from visitors arriving the site through links from another site or other parts of the web.
Direct traffic comes from visitors arriving the site through either typing the URL into the browser's address bar; or clicking stored bookmark; or through link from an email or other forms or communication to the visitor.
Most of search comes from Search.
Source: www.google.com/analytics/
http://www.practicalecommerce.com/articles/2916-Understanding-Traffic-Sources-in-Google-Analytics
3) What was the most popular web browser used to access the site?
Between 05/04/2012 to 05/05/2012 the most popular browser was Safari.
4) How many countries did visitors to Foliospaces come from and what were the top four countries?
75 Countries, and the top four countries during the periods in descending orders are United States, Australia, United Kingdom and South Korea.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
a) Google Analytics allows you to track the data relating to below areas and also allows custom data
Audience
Demographics (language, Location)
Behaviour (New vs Returning, Frequency & Recency, engagement)
Technology (Browser & OS, Network)
Mobile (Overview, Devices)
Visitor Flow
Advertising
AdWords (Campaigns, Keywords, Matched Search Queries, Day Parts, Destination URLs, Placements, Keyword Positions, TV Ads)
Traffic Sources
Sources (Direct, Referrals, Search, Campaigns)
Search Engine Optimization (Queries, Landing Pages)
Social (Sources, Pages, Conversions, Social Plugins, Social Visitors Flow)
Content
Site Content (Pages, Content Drilldown, Landing Pages, Exit Pages)
Site Speed (Overview, Page timing, user timing)
Site Search (Usage, search terms, pages)
Events (top events, pages, event flow)
AdSense (Adsense Pages, Referrers)
In-Page Analytics
Conversions
Goals (goal URLs, reverse goal path, funnel visualization, goal flow)
Ecommernce (product performance, sales performence, transations, time to purchase)
Multi-Channel Funnels (Assested conversions, top conversion paths, time lag, Path Length)
b) All above data can be tracked over time.
c) Google Analytics is very comprehensive and not all of its features will be used. Certain areas such as Events, AdSense, COnversions requires other components and activations which was not part of the Foliospace data set.
6) What do the following terms mean? These are just a few, you may like to add some more yourself.
high bounce rate - Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
key words - keywords can be defined as the specific terms used by person to search for something on the net.
Average Page Depth - The average number of pages on a site that visitors view during a single session.
click through rate - is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the clickthrough rate for the advertisement would be 1%.
click - Computer Science An instance of pressing down and releasing a button on a pointing device, such as a mouse.
Cookie - A cookie is information that a Web site puts on your hard disk so that it can remember something about you at a later time. (More technically, it is information for future use that is stored by the server on the client side of a client/server communication.) Typically, a cookie records your preferences when using a particular site. Using the Web's Hypertext Transfer Protocol (HTTP), each request for a Web page is independent of all other requests. For this reason, the Web page server has no memory of what pages it has sent to a user previously or anything about your previous visits. A cookie is a mechanism that allows the server to store its own information about a user on the user's own computer.
Source: http://searchsoftwarequality.techtarget.com/definition/cookie
Impression - Measure of internet use that may be defined as (1) The viewing of a web page or internet advertisement by an internet user or (2) the request by an internet user to see a particular web page or internet advertisement.
Source: http://www.agbnielsen.net/glossary/gloss
Hyperlink - a link from a hypertext file to another location or file; typically activated by clicking on a highlighted word or icon at a particular location on the screen
Source: wordnetweb.princeton.edu/perl/webwn
Navigation - To move around on the World Wide Web by following hypertext paths from document to document on different computers.
Source: www.ebtco.com/english/support/glossary/index.php
Pageview - Number of times your webpage was viewed. Includes duplicate views by the same visitor.
Source: www.discountclick.com/help/seo/glossary.asp
Session - An HTTP session is a sequence of network request-response transactions. An HTTP client initiates a request by establishing a Transmission Control Protocol (TCP) connection to a particular port on a server (typically port 80; see List of TCP and UDP port numbers). An HTTP server listening on that port waits for a client's request message. Upon receiving the request, the server sends back a status line, such as "HTTP/1.1 200 OK", and a message of its own. The body of this message is typically the requested resource, although an error message or other information may also be returned.
Source: http://en.wikipedia.org/wiki/HTTP#HTTP_session
Unique Visitors (or Absolute Unique Visitors) - Is a measure of the amount of unique people who visit a site, or click on a link in a given amount of time. While a single person could tally multiple page views by reloading a page, it will still count as a single unique visitor.
Source: www.affiliatetemple.com/affiliate-glossary/
URL - Uniform (or universal) resource locator, the address of a Web page
Source: wordnetweb.princeton.edu/perl/webwn
Visitor - The number of individuals who visit a particular website.
Source: imtips.co/blog-terms.html
Visitor Session - a time period marking one complete visit by a user to a website from start to finish. There is usually a set length of time necessary for the visit to be regarded as complete.
Source: www.comcorp.com/resources/internet-marketing-glossary.html
Comparison shopping - To shop for bargains by comparing the prices of competing brands or stores online.
Source: http://www.answers.com/topic/comparison-shop#ixzz1u5c01enT
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